Business - B2b
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Business - B2b |
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Business-to-business (or B2B for short) is a marketing strategy which involves the transaction of goods or services between businesses (as opposed to relations between businesses and other groups, for example consumers or public administration). B2B transactions tend to take place within one category of products or service. For example, an enterprise dealing with agricultural products will for a bulk buyer within the agriculture category. B2B marketing is generally considered more complex than B2C marketing, as there is often more than one decision-maker involved in a B2B sale on the buyer's side. The term is also often used by multi-level marketing companies as a euphemism for door-to-door sales practices involving cold calling and street pitching of low quality merchandise.
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